In this week’s Learning Resources, you learned about the marketing plan, the idea that marketing should be seen as an activity that is interrelated with other areas of the business, and that putting the marketing plan into practice requires consideration of numerous factors. The marketing audit is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function and of the organization, methods, procedures, and people employed to implement the policies.
Note: When searching for case studies, you may want to explore the Walden Library or use a search engine such as Google. Be sure to search for key terms included in the prompts above.
Submit by Day 7 your completed Week 4 Assignment Template in which you explain the following in 250–350 words:
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