Ch. 8 explains that the four basic “ingredients” in writing argument essays that address issues are main claim/thesis, support, counterargument, and concession. In order to build support for your explanation, evaluation, proposal, response, or definition, however, you must give special care to how you address your audience’s beliefs and values through the types of support you choose.
In particular, your writing on most subjects will depend heavily on how you appeal to your audience through logic, emotion, character, need, and value (see CEL Ch. 8, p. 257). This activity will help you understand and practice working with different types of appeals.
Read over the different types of “Classical appeals” in CEL Ch. 8, p. 256-257. Note that the purpose of using these appeals is to “make a connection between the topic and the audience’s thoughts, values, and feelings” (256). Appeals, in other words, are ways of crafting language that can make your readers feel connected to the issue you are writing about even if they disagree with your reasons or conclusions.
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